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Jim LaSala – The Road of Better Black & White

February 15, 2018 @ 2:00 pm - 4:00 pm

The Road To Better Black and White

  • The unmistakable power of B&W can bring your photography to a new level
  • Why Is Black And White A Great Way To Learn Photography
  • What makes for a good B&W
  • Turning color into tones
  • Trust your histogram
  • The vast world of 3rd party plugins (OnOne, Nik Silver Efex, Topaz B&W Effects, Alien Skin Exposure 2
  • Should I Be Using Epson’s Custom B&W Settings when printing?


Artist Statement
Life to me is an infinite photograph, believing that through my imagery I can make a difference. Growing up with two deaf parents, I learned at an early age how to communicate with people using all my senses. My life experiences have given me a unique look at life and people. I impart my feelings and awareness through my photography.

Getting the big picture, the best way I can describe how I go about photographing, is by being an extended observer of some sorts. I like to study faces and places. What is going through my mind…action, reactions, mood and storytelling, just to mention a few. Using natural light photography affords me the ability to work quickly, but deliberately. My love for people has given me opportunities to use my documentary style photography to share what’s in my heart. I’m a photographer because I have things to say. With just a click of a shutter, I have the power to make a lifelong statement.

Born and raised in Brooklyn NY, and currently resides in Flemington, New Jersey.

Moab Master Photographer
Moab Master photographers are a select group of artists connected by their unique visions and their love of reproducing their images on Moab fine art paper

Humanitarian Project
June 2010-Present : Documenting the people and country of Haiti. This has been a journey that has changed my life,

2014: Cuba A Country Frozen In Time. Documenting the people and country of Cuba. Instructor for 10 students

Master of Photography, Master Artist Imaging & Photographic Craftsman
Kodak Gallery Elite Award (2012) Imaging Excellence Award (2012)
Platinum Photographer of the Year (2013)
Diamond Photographer of the Year (2104)
Numerous Local, State, Regional, National and International awards
World Photographic Cup Finalist (2015)

Presentations and Instructing
Maine Media Workshop
Parsons School of Design, NYC
Jacob Javits, NYC
Guild of Professional Photographers, Delaware Valley
Triangle Professional Photographer, Pittsburgh, PA
Banana Factory, Bethlehem, PA
Various Professional Organizations (Local, State and Regional)

Print Publications
Loan Collection (18) International Publication
Professional Photographer Front Cover, September 2011
Showcase International (2)
PDN Magazine (2010, 2012, 2013)
Lens Work Publication (2014)
Silvershotz Publication (2014)

Jacob Javits, NYC NY
Photokina, Germany

J. Adams Gallery, New Hope, PA
Xact Studios and Gallery
Spirited Actors (TV Reality Show)
IncPics Gallery
Wallflowers Gallery, Bernardsville, NJ
Collection Privee Gallery, Wynwood, Miami (Cuba) Exhibit


February 15, 2018
2:00 pm - 4:00 pm
Event Category:


Banana Factory
25 W 3rd St
Bethlehem, PA 18015 United States
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